People talk a lot in the business world about ‘getting out of the box’ to solve problems creatively or see things from a different perspective.
There are big advantages in getting out of the box, especially if it leads to new ways of doing business.
But what does ‘out of the box’ really mean to the decision makers who use the term and initiate ways to make it happen?
Attempts to think ‘out of the box’ often take place in the same old box where everything else happens – the office. If not your office, another office down the road or in another city. Seminar rooms in most hotels, with their bland interiors and regular proportions, are just a substitute for the ‘office’, even if their location is more exotic.
Getting out of the box suggests that we step out of our circumscribed world in order to study it from an entirely different perspective, as if we were in a spaceship looking down on planet earth for patterns and landmarks that we have never noticed before. Doing justice to ‘getting out of the box’ requires thoughtful design and a healthy dose of imagination.
Read More
